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Article: Baja's Sunny Side Proves Profitable for Regional Magazine.(The Baja Traveler)
- Article from:
- San Diego Business Journal
- Article date:
- November 13, 2000
- Author:
CopyrightCOPYRIGHT 2000 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A drive along the coast can do wonders for a clouded state of mind.
It can even inspire a career.
Such was true for Mayte Rodriguez-Cedillo, who owns and publishes Baja Traveler: Mexico's Ports of Call. Cedillo operates the annual publication, which has a circulation of 40,000 and sales last year of $325,000, out of her Chula Vista home.
In 1997, Tijuana-born Rodriguez-Cedillo had recently returned home from traveling in Europe and was considering her career path. Before Europe, she left her sales job at NBC in Los Angeles, where she had worked for more than a year.
As she drove along the coast of Ensenada, she was struck by the beauty ...