Article: Partner Announces "sim & buy" - An Innovative Pilot Service in Cooperation With AdamTech Ltd.

Business Editors

ROSH HA'AYIN, Israel--(BUSINESS WIRE)--Dec. 19, 2000

Partner Communications Company Ltd. (NASDAQ: PTNR) in cooperation with AdamTech Ltd., announced today the launch of "sim & buy", an innovative pilot project for mobile payment solution.

The service is based on AdamTech's CellPay(TM), a mobile-commerce solution bringing together cellular phone subscribers, operators, merchants and financial institutions into one integrated system, providing a secured end-to-end mobile payment solution.

"sim & buy" will first be launched in the town of Shoham in Israel and will enable residents to purchase goods in local stores and in ...

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