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Article: Fox's big interactive game plan.(FOX Sports Net to introduce interactive TV)
- Article from:
- Broadcasting & Cable
- Article date:
- November 27, 2000
- Author:
CopyrightCOPYRIGHT 2000 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Sports Active and Sports Extra will let fans use set-tops to select info, camera angles
In 1994, Fox Sports joined the TV sports landscape with lots of bells and whistles and hockey pucks that glowed. Unusual graphics, specially designed animation and even the Fox Box--which allowed viewers to know a game's score from the opening bell--were the Fox Sports signatures.
Now, Fox Sports is trying to make waves again: Coming to a digital set-top box near you in 2001 are Fox Sports Extra and Fox Sports Active, interactive services designed for the couch-potato quarterback to customize his viewing experience, or instantly get the scores and data he wants. ...