Article: Mercury Interactive Selects Primary Knowledge for Web Site Content Analysis And Campaign Measurement.

NEW YORK, Dec. 20 /PRNewswire/ --

Joining the growing number of companies choosing an outsourced service over Web analysis software, Mercury Interactive, the leading provider of Web performance management services, has selected Primary Knowledge for customer data warehousing and analysis. Founded in 1989 and headquartered in Sunnyvale, California, Mercury Interactive has 1400 employees and 62 offices in 19 countries worldwide.

Like many e-businesses, Mercury Interactive had its Web and customer data spread out amongst a number of disparate data silos, and was seeking a solution that would aggregate all of this data into a single warehouse to enable a ...

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