Article: Buffalo, N.Y.-Based Online Beer Supplies Store Gets National TV Plug.(Knight Ridder/Tribune Business News)

Dec. 20--You could almost say that beer is David Rivers' life. He talks about it much of the day to callers on his toll-free number. Beer taps, T-shirts and other paraphernalia jam the closets of his Amherst apartment.

That's because his apartment also serves as the headquarters of Kegworks.com, a Web-based business that sells keg refrigerators and other equipment for in-home bars. Launched in 1998, the site draws an average of 300 visitors a day and generates annual sales close to $1 million.

"Back then (in `98), I decided just as a goof to put up a site and see what happened," said Rivers. "I was thinking if I got enough money to go to Europe every ...

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