Article: Nutritional Supplements Market Faces Slow Growth.

But functional foods are considered a hot market.

THE NATURAL products industry is growing at a healthy pace, but the nutritional supplements segment is experiencing a downturn. Rising costs, the slowdown in sales, and a flood of competition are likely to lead to major consolidation of both products and competitors in the nutritional supplements market.

The natural products market, which encompasses natural foods and beverages, nutritional supplements, and a small segment of personal care products, is valued at roughly $28 billion in the US, according to Adams, Harkness & Hill. Nutritional supplements represent about $15 billion of that, with the natural ...

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