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Article: The key to future success.
- Article from:
- The Banker
- Article date:
- December 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 FT Business. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The things that make the Internet so attractive - openness and anonymity - pose a threat to its future success, warn Steve Everhard and Keith Saunders
It seems that e-commerce is everywhere these days. You name it - everything can, and is being accomplished electronically. Yet the very features of openness, anonymity and global reach that make the Internet so attractive are major barriers to the adoption of electronic commerce for many companies and consumers because of the huge opportunities for fraud and deception.
To complete a transaction over the Internet, we need to be able to trust that the company we are negotiating with is both who it says it is ...