|
|
Article: SHOWTIME FOR A YOUNG ENTREPRENEUR CELEBRITY HOOPS GAME IS A HUGE RISK FOR OSCAR SMITH GRAD ALVIN KEELS JR.(SPORTS)
- Article from:
- The Virginian-Pilot (Norfolk, VA)
- Article date:
- July 28, 1999
- Author:
CopyrightCOPYRIGHT 1999 The Virginian Pilot-Ledger Star. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: ED MILLER, STAFF WRITER
CHESAPEAKE -- How's this for a college marketing major's senior project?
Get a bank loan. Rent a major arena. Persuade a half-dozen NBA players to donate their time and talents in a charity game, without compensation. Create advertising spots for the game, and buy time on the top-rated radio station in the market.
Arrange for transportation, food and lodging for the players. Buy insurance. Hire referees. Organize an ``after'' party. Cover the 20 grand or so you've got invested, while making some money for charity, plus a little for yourself.
Unrealistic? Alvin Keels Jr., a 20-year-old senior at Elizabeth ...