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Article: NARC's boss.(National Advertising Review Council)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- December 18, 2000
CopyrightCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The council of Better Business Bureaus presented a holiday gift to national advertisers: an agreement to again provide the funding ($300,000 or more a year) to hire a full-time president for the National Advertising Review Council. NARC oversees the national advertising self-regulation program in the U.S.
It is a welcome commitment, and a significant additional investment in the future of self-regulation and of NARC, which partners the CBBB with the American Advertising Federation, American Association of Advertising Agencies and the Association of National Advertisers. The national ad community should be grateful and live up to its end of the bargain. One part ...