Article: Dirt Devil(R) and O-Cedar Brands Forge Strategic Alliance to Take Cleaning Category by Storm.

Article: O-CEDAR TO MARKET DIRT DEVIL TOOLS AS PREMIUM ...
HFN The Weekly Newspaper for the Home Furnishing Network;  January 8, 2001 ;     700+ words ...SPRINGFIELD, Ohio-O-Cedar Brands will initiate its Dirt Devil nonappliance cleaning tools ... out in the market." The Dirt Devil mops, brooms and related ... Manufacturing Co., which makes Dirt Devil vacuum cleaners and floor ...

Article: Dirt Devil & Fred Astaire Score Big in Super Bowl ...
PR Newswire;  May 8, 1997 ;     700+ words ... ... XXXI. Three new commercials for Dirt Devil vacuum cleaners, which are now ... remembered seeing the Astaire/Dirt Devil ads. Only the pairing of Miss Piggy and Baked Lays was able to surpass Dirt Devil and Fred Astaire for combined celebrity ...

Article: Dirt Devil's New Sweeper Vac(TM) Gets It All, Big ...
PR Newswire;  June 9, 2003 ;     700+ words ... ... sweeping and say hello to the new Dirt Devil(R) Sweeper Vac(TM) with Swiffer(R) cleaning cloths! The Dirt Devil Sweeper Vac with Swiffer combines ... powerful rechargeable vacuum from Dirt Devil into one easy-to-use, convenient ...

Article: SWEPT TOGETHER; Hoover, Dirt Devil standoff ...
Crain's Cleveland Business;  March 5, 2007 ;     700+ words ... ... nearly a century. But now that Hoover and Dirt Devil are corporate siblings, their newly ... Mr. Schiever said. Techtronic bought Dirt Devil maker Royal Appliance Manufacturing in ... which dates to 1905, introduced the Dirt Devil brand in 1984 with the Dirt Devil Hand ...

Article: DIRT DEVIL INNOVATION MAKES BROOM AND DUSTPAN ...
PR Newswire;  January 15, 1996 ;     700+ words ... ... traditional straw broom and dustpan thanks to Dirt Devil, a subsidiary of Royal Appliance Mfg ... which unveiled the new, innovative Dirt Devil(R) Broom Vac(TM) at the 1996 International ... Show that opened yesterday. The new Dirt Devil Broom Vac is a cordless, rechargeable ...

Article: TWO DIRT DEVIL PRODUCTS TEAM UP FOR THE NEW TV SPOT
PR Newswire;  November 2, 1994 ;     700+ words ... ... Appliance Mfg. Co. (NYSE: RAM), maker of Dirt Devil(R) vacuum cleaners, is unveiling another ... two of Royal's signature products, the Dirt Devil(R) Hand Vac Plus(TM) and the Dirt Devil(R) Upright Deluxe(TM), marking the ...

Article: ROYAL'S DIRT DEVIL HAND VAC CELEBRATES 1OTH ...
PR Newswire;  January 17, 1994 ;     700+ words ... ... PRNewswire/ -- The eldest offspring of the Dirt Devil Family celebrates its 10th birthday this year. Since its launching in 1984, the Dirt Devil Hand Vac has become Royal's signature ... floorcare industry. For this reason, the Dirt Devil holds a special place in the heart of ...