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Article: TODOMUSICA: ARGENTINA'S "ALL MUSIC" DISTRIBUTOR.
- Article from:
- Music Trades
- Article date:
- December 1, 2000
CopyrightCOPYRIGHT 2000 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Just as New York City's 48th Street is dubbed "Music Row," Buenos Aires' Talcahuano Street is known as "The Music Street." But while Talchuano may be known for musical instrument sales in Argentina, one company, by virtue of its name, lays claim to "all music" above the rest: Todomusica.
It was not always so. Born into a modest shop in 1984 during the depth of Argentina's fiscal doldrums, the firm's early years were hard, recalls President/CEO Rafael Pedace. Argentina's unstable economy impeded day-to-day sales and made plans for future growth practically impossible. But when the country's markets were opened to the world for importing and exporting, Todomusica's ...