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Article: MW links up with OMD UK for Snapshots media poll.
- Article from:
- Marketing Week
- Article date:
- December 7, 2000
CopyrightCOPYRIGHT 2000 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OMD UK is launching a rapid response online research tool, Snapshots, which surveys 2,500 Internet users every week: one of the largest Internet surveys in the UK.
Marketing Week is working in partnership with OMD UK to launch a new monthly section, Media Poll, based on the results of exclusive questions included in the survey. The first Media Poll looks at TV quiz shows.
Snapshots is conducted via e-mail and carries about ten questions a week. The panel of 2,500 is representative of the UK online population. Recruitment and data processing are handled by Continental Research and data collection is handled by Syclick.
The scale of the project ...