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Article: THE ROVING EYE.(DF Advertising's MBST (mobile bike sign trailer).)(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- December 25, 2000
- Author:
CopyrightCOPYRIGHT 2000 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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You can run from advertising, but it's becoming tougher to get away, especially now that there's a billboard that can follow you.
"From the beach to the streets; it's in your face advertising" is how DF Advertising sells its MBST (mobile bike sign trailer).
Pulled behind a bicycle, the rig can go virtually anywhere you can: the beach, the parking lot at Staples Center, playgrounds and parks, residential neighborhoods.
Company President Lynwood Douthett came up with the idea for the four-wheeled contraption last year and is working to acquire a patent on it. The 4-by-8-foot sign is equipped with a public address system that can play a ...