Article: Henry Ford's Folly.

Will the automotive pioneer's failed rubber plantations bring tourists to the Brazilian rain forest?

ALONG, COOL LANE LEADS TO CLAP-board houses where dark green shutters block the baking sun. Tidy lawns explode with flowers; pine trees lend aromatic shade. Fire hydrants bearing the stamp of a Michigan manufacturer poke up from concrete sidewalks.

It looks like a Great Lakes community of summer cottages--except that these houses are tucked deep in Brazil's Amazon jungle. This town, Belterra, and its even more remote sister, Fordlandia, are what's left of auto pioneer Henry Ford's bid to become a rubber baron.

Seeking to break a Dutch-Asian ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!