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Article: Royal Caribbean International's 'Virtual Cruise' Marketing Campaign Entices Consumers to Try the Real Thing.
- Article from:
- PR Newswire
- Article date:
- January 8, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI, Jan. 8 /PRNewswire/ --
Royal Caribbean International launches the second phase of its high-energy "Get Out There" marketing campaign as it invites consumers to see the world with the cruise line. The 2001 campaign gives prospective and past cruisers an inviting look at the onboard and shoreside guest experience with "up close" television commercials, and "virtual" cruise vacations on the royalcaribbean.com website.
"Imagine test-driving a cruise," explains Dan Hanrahan, senior vice president, Marketing and Sales, Royal Caribbean International. "We wanted to put prospective guests in the driver's seat, to let them experience the feeling of a ...