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Article: Harrah's Entertainment, Inc., Expands Partnership with TLP; Casino Enterprise Consolidates Marketing Efforts Under Global Marketing Leader's Umbrella.
- Article from:
- Business Wire
- Article date:
- January 10, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
DALLAS--(BUSINESS WIRE)--Jan. 10, 2001
TLP, a full-service, global marketing agency, has greatly expanded its scope of work for Harrah's Entertainment, Inc., the most recognized and respected name in the casino entertainment industry. TLP has been leading Harrah's Entertainment's divisional advertising and promotional efforts since 1998.
The company recently decided to focus its branded communications by enlisting the industry-leading support of TLP. The agency will now be handling all brand TV, radio and print in addition to the current property and promotional work being developed.
Harrah's Entertainment first hired ...