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Article: Roland Berger Predicts B2B c-Commerce to Render Consumer Goods Salesforce Obsolete.
- Article from:
- PR Newswire
- Article date:
- January 11, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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- Nestle, Kraft Foods and Heineken Poised to Benefit from
Evolving Internet Exchange Trend -
NEW YORK, Jan. 11 /PRNewswire/ --
Most consumer goods companies have yet to realize that the full potential of Internet exchanges will come from closer collaboration with existing retail customers; not from purchasing and procurement, according to a new study -- Betting on Internet Exchanges -- by Roland Berger Strategy Consultants.
"The much-hyped exchanges -- Transora, Novopoint, Gofish.com -- have cooled off because companies are using B2B primarily for purchasing and procurement, without focusing on the collaborative opportunities -- c- ...