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Article: The Sun Shines At Initiative Media North America; Company Lands Sun Microsystems Inc., $100+ Million Account.
- Article from:
- Business Wire
- Article date:
- January 11, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
LOS ANGELES--(BUSINESS WIRE)--Jan. 11, 2001
2001 came in with a "bang" at Initiative Media North America.
The company today announced that it has been named agency of record by Sun Microsystems Inc. to handle the U.S. portion of its $100+ million account, effective immediately.
Initiative Media Worldwide currently handles all planning and buying outside the U.S., thus the company will utilize its international network to provide Sun Microsystems with a consistent global approach and execution to enhance brand performance across all territories.
"Our unparalleled performance on this account over the past 18 ...