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Article: Gene Zeffren, Ph.D., Appointed Senior Vice President, Brand Development, Unilever Home and Personal Care, North America.
- Article from:
- PR Newswire
- Article date:
- January 11, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GREENWICH, Conn., Jan. 11 /PRNewswire/ --
Gene Zeffren, Ph.D., has been appointed senior vice president, Brand Development, Unilever Home and Personal Care (HPC), North America.
Dr. Zeffren, who has 30 years of extensive experience in all aspects of marketing and research and development, is considered the thought leader behind Unilever's HPC brand development efforts in North America. He will be responsible for strengthening Unilever's HPC brand portfolio by consolidating resources and people behind Unilever's leading brands.
"We intend to promote faster growth by focusing on fewer, stronger brands that have been selected because of their ...