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Article: Euro RSCG Worldwide Strengthens Its European Network With Acquisition of Lorente, One of Spain's Leading Communications Groups.
- Article from:
- Business Wire
- Article date:
- January 12, 2001
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Business Editors
NEW YORK--(BUSINESS WIRE)--Jan. 12, 2001
Bob Schmetterer, Chairman and CEO of Euro RSCG Worldwide, today announced the acquisition of Grupo Lorente, one of the leading communications groups in Spain.
The resulting agency, Euro RSCG Lorente, will rank sixth on the Spanish market, with joint billings of 260 million euros.
Founded 15 years ago, Lorente is the first Spanish independent communications group. Located in Madrid and Barcelona, Lorente provides advertising, marketing services, interactive, public relations, and media. This acquisition will allow Euro RSCG Worldwide, the first-ranked communications group in ...