Article: Experian and FloNetwork announce details of their permission-based email marketing service; Delivering multi-channel direct marketing.

M2 PRESSWIRE-15 January 2001-EXPERIAN: Experian and FloNetwork announce details of their permission-based email marketing service; Delivering multi-channel direct marketing (C)1994-2001 M2 COMMUNICATIONS LTD

RDATE:15012001

Experian, the global information solutions company, and FloNetwork Inc, have launched a permission-based email marketing (eMarketing) service for the UK.

The combination of Experian's campaign management, consumer profiling and personalisation expertise along with FloNetwork's email delivery technology, will enable marketers to outsource their email campaigns as well as utilise powerful analytical tools for targeting ...

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