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Article: AstraZeneca UK Selects Dendrite to Provide Technology Platform to UK Sales Organization.

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Business Wire
Article date:
January 18, 2001
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Business Editors/Health & Medical Writers

MORRISTOWN, N.J.--(BUSINESS WIRE)--Jan. 18, 2001

Dendrite International, Inc. today announced that they have been selected by AstraZeneca UK to provide the leading pharmaceutical company's UK sales organization with a comprehensive, technology-based communication and business planning platform designed to support its entire UK sales force. The contract calls for the full-scale implementation, training and on-going support of Dendrite's WebForce(TM) product suite, which will help expedite the transmission of information by linking over 900 representatives into a common sales force effectiveness (SFE) system for ...

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