|
|
Article: Big Apple term for New York City explained by Charles Gillet, who created campaign in 1971.
- Article from:
- PR Newswire
- Article date:
- August 24, 1988
CopyrightCOPYRIGHT 1988 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
BIG APPLE TERM FOR NEW YORK CITY EXPLAINED BY CHARLES GILLET,
WHO CREATED CAMPAIGN IN 1971
NEW YORK, Aug. 24 /PRNewswire/ -- "Let's set the record straight on the origin of the term, the Big Apple," says Charles Gillet, president of the New York Convention & Visitors Bureau, and the man who created and launched the bureau's world-famous Big Apple marketing campaign in 1971.
Back in the 20s and early 30s, entertainers -- especially Harlem's jazz musicians -- used the term to indicate that New York was the Big Time, the Main Stem, according to Gillet. "When they bounced around the country playing one-night stands, they used to ...