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Article: VIVIAN, MEET MARIE CLAIRE.(Brief Article)
- Article from:
- WWD
- Article date:
- January 5, 2001
- Author:
CopyrightCOPYRIGHT 2001 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- In a fusion of print and Internet, Marie Claire and the interactive e-tail Web site Vivianlives have signed an exclusive cross-marketing deal to start with the magazine's March issue.
Vivianlives chronicles the life of a fictional, animated 24-year-old New Yorker named Vivian Livingston, using her daily life as a framework for various products. For example, visitors can look at her CD collection and then buy the CDs via a link to another site, or check out her bathroom and buy beauty products. There are also information areas on the site, "live" chats, Vivian's journal and a "Viv-cam" that follows the character 24 hours a day.
Now, Vivian ...