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Article: STYLEMAX STEPS UP; DEEMED A SHINING SUCCESS, THE MERCHANDISE MART'S NEWEST APPAREL SHOW GOES INTO EXPANSION MODE.(Merchandise Mart Properties Inc.)(Brief Article)
- Article from:
- WWD
- Article date:
- January 11, 2001
- Author:
CopyrightCOPYRIGHT 2001 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Following the success of its first StyleMax women's apparel trade show in October, the Chicago Merchandise Mart is planning an even larger event in March.
With the two StyleMax shows, in October and March, the mart is shifting from five showroom-based events for women's apparel each year to the two trade show formats using the glass-fronted booths on the mart's eighth floor, augmented by traditional showroom events in January, June and August.
October's StyleMax "was an incredible success from both the buyer and manufacturer standpoints," said Susan McCullough, vice president of leasing for Merchandise Mart Properties.
Buyer registrations ...