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Article: HAIR APPARENT; THE BIG LUXURY BRANDS ARE SLOWLY BUT SURELY MOVING INTO HAIR ACCESSORIES -- THOUGH RETAILERS REMAIN WARY OF THE TREND-DRIVEN CATEGORY'S STAYING POWER.(Brief Article)
- Article from:
- WWD
- Article date:
- January 2, 2001
- Author:
CopyrightCOPYRIGHT 2001 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hair accessories may be finally about to get their due.
Historically, they have been viewed as one of the lesser accessories, the ultimate afterthought in a category that is often fixated on the next hot handbag or the must-have pair of shoes. Until the past year or so, luxury-level quality was rare in hair accessories, and the world's big brands routinely turned up their noses at the notion of adding the classification to their repertoires.
But, in the way that pashmina bolstered the scarf category, last year's fervor for hair jewelry drew consumers to the hair accessories counter, an area they hadn't visited for some time.
Now, with brands ...