Article: Little biscuits, big plans.(McVitie)(Brief Article)

McVitie's 6m [pounds sterling]-backed launch of Penguin Flipper Dippers and Mini BN snacks shows it using key brands to harness the booming eat now and kids' snack markets.

Single packs (rsp 49p) of Flipper Dippers -- a pot of Penguin flipper-shaped biscuits with a chocolate and vanilla dip -- will be available from February 5, with triple packs on shelf from March 5.

Mini BN biscuits, a more portable version of the larger BN, launch in March. They come in individual rolls (25p) and four roll cartons (69p).

Media support includes TV ads for Flipper Dippers and press ads for Mini BN.

McVities ...

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