|
|
Article: Little biscuits, big plans.(McVitie)(Brief Article)
- Article from:
- Grocer
- Article date:
- January 6, 2001
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
McVitie's 6m [pounds sterling]-backed launch of Penguin Flipper Dippers and Mini BN snacks shows it using key brands to harness the booming eat now and kids' snack markets.
Single packs (rsp 49p) of Flipper Dippers -- a pot of Penguin flipper-shaped biscuits with a chocolate and vanilla dip -- will be available from February 5, with triple packs on shelf from March 5.
Mini BN biscuits, a more portable version of the larger BN, launch in March. They come in individual rolls (25p) and four roll cartons (69p).
Media support includes TV ads for Flipper Dippers and press ads for Mini BN.
McVities ...