Article: Sealed with a Kiss; Women have made Matt Siegel their favorite DJ for 20 years.(Scene)

Article from:
The Boston Herald
Article date:
January 25, 2001
Author:
Copyright

One of the most startling statistics in Boston radio history is in the 20 years Matt Siegel of WXKS-FM (107.9) has been the host of his morning show, he has(ITAL) (END ITAL) been the Hub's top-rated disc jockey among women ages 18 to 49.

Siegel has been No. 1 with women since Jimmy Carter was in the White House. That's 80 consecutive rating periods in which he has fought off all challengers.

And he has accomplished this while flying in the face of what many might think would be the right approach to reach female listeners.

For starters, Siegel is hardly your composite ladies man. In fact, on the air he's something of a chauvinist. He is quick ...

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