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Article: Haht seeks new b-to-b customers; As tech company revamps yet again, executives hope third time's a charm.
- Article from:
- BtoB
- Article date:
- January 22, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HAHT Commerce Inc., long known for providing software for Web basics, is broadening its marketing perspective to capture new b-to-b customers.
The Raleigh, N.C.-based company's latest software suite, Haht Commerce e-Scenarios version 6.0, is used to build what Haht executives in their corporate messaging refer to as ``enterprise digital marketplaces.'' This phrase, which Haht says better describes the goal of b-to-b online commerce initiatives, will become the focus of the company's marketing efforts.
``B-to-b sell-side e-commerce sounds a little too much like jargon, when in fact companies are out to build their own enterprise digital marketplaces,'' ...
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Article: Symbol Technologies Implements HAHT Commerce Software ...
Business Wire;
February 13, 2001 ;
700+ words
... ... Processing and Tracking HAHT Commerce, Inc., a ... conduct business in an enterprise digital marketplace (EDM ... successfully implemented HAHT Commerce Scenarios applications ... About HAHT Commerce HAHT Commerce, Inc. offers ... environment that we call an enterprise digital ...
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