|
|
Article: Trade shows relevant, whatever economy does.
- Article from:
- BtoB
- Article date:
- January 22, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
I admit it: I love trade shows. Since about 1984, I've been a regular spectator at mega technology shows like Comdex, NetWorld+Interop and Internet World.
Earlier this month, I spent a day wandering the floor at the Consumer Electronics Show in Las Vegas. You couldn't help but marvel at the enormous pavilions constructed by the likes of Sony, Panasonic and Microsoft, the seemingly ubiquitous flat-screen, digital TVs showing clips from the movie ``The Matrix'' and the espresso-fueled, manic energy of the booth personnel.
The logistics behind these shows-the movement of hundreds of exhibitors and tons of delicate computer equipment, not to mention tens of ...