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Article: Philippine Association of National Advertisers Integrated Marketing Communications Convention opens today at the Manila Hotel.(Opinion/Editorial)
- Article from:
- Manila Bulletin
- Article date:
- November 22, 2000
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THE Philippine Association of National Advertisers (PANA) opens today its biennial event and highlight of this year's activities, dubbed the ''Got 2b IMC Convention,'' short for Integrated Marketing Communications Convention. This three-day event starts today until November 24, 2000 at the Manila Hotel. Local and foreign speakers have been invited to share their expertise on new and innovative marketing trends, specifically on marketing communications.
The American Association of Advertising Agencies (4As-USA) defines integrated marketing communications as "a concept of marketing communications planning that recognizes the added values of comprehensive plan that ...