|
|
Article: Germ warfare: household products face the battle on the home front.(consumers confused about disinfection products)
- Article from:
- Soap & Cosmetics
- Article date:
- December 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Fighting public misperceptions about germ-killing products is, in many ways, more difficult than killing the germs. While there is a strong public demand and desire for antimicrobials, consumers also misunderstand how an antimicrobial product works. In addition, the public often confuses antimicrobials with antibiotics.
"An antimicrobial controls or kills certain germs, but it may not be the germ the consumer wants to kill, E. coli for example. People need to read the labels on products," said Dennis Daun of Mason Chemical in Arlington Heights, Illinois. "In addition, people need to read the label and use the product as it is supposed to be used. They may not be ...