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Article: Kodak batteries to break Stevie Wonder commercial on 1988 Summer Olympics opening ceremonies telecast Friday, Sept. 16. (Eastman Kodak Co.)
- Article from:
- PR Newswire
- Article date:
- September 15, 1988
CopyrightCOPYRIGHT 1988 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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KODAK BATTERIES TO BREAK STEVIE WONDER COMMERICAL ON 1988
SUMMER OLYMPICS OPENING CEREMONIES TELECAST FRIDAY, SEPT. 16
NEW YORK, Sept. 15 /PRNewswire/ -- Ultra Technologies, a business unit of the Eastman Kodak Company today unveiled its new advertising campaign for Kodak's improved and dependable batteries featuring original music composed by Stevie Wonder.
This marks the first time he has composed original music for a national/international advertising campaign.
"Stevie Wonder was selected because he represents the contemporary lifestyle of our target audience and enjoys high recognition with them," stated Jim Moxley, ...