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Article: Mass merchants a fertile field for sportswear.
- Article from:
- WWD
- Article date:
- January 18, 1989
- Author:
CopyrightCOPYRIGHT 1989 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MASS MERCHANTS A FERTILE FIELD FOR SPORTSWEAR
NEW YORK -- With their growing emphasis on soft goods, up-to-date fashion and in-store presentations, mass merchandisers have become a more acceptable and profitable route for many sportswear and denim firms.
It appears to be a two-way street. Manufacturers are better servicing the mass merchandisers with quick response programs, Electronic Data Interchange, and brand support that includes national advertising and in-store displays such as fixturing, posters and point-of-sale items.
"The consumer is demanding the upgrading," said Haim Dabah, president of The Gitano Group. "Five years ago the customer ...