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Article: FutureBrand Sports Team Brand Valuation Study Ranks Dallas Cowboys, Washington Redskins, New York Yankees and New York Knicks the Top Five in the World.
- Article from:
- Business Wire
- Article date:
- January 31, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
NEW YORK--(BUSINESS WIRE)--Jan. 31, 2001
FutureBrand shows brand value created through strong local fan
base, legend of winning and skillful brand marketing
Some of America's most beloved sports teams ranked in the top ten sports team franchise brands in the world, according to a Sports Team Brand Valuation Study conducted by FutureBrand, the world's leading global brand consultancy. Utilizing the FutureBrand Dynamic Brand Value Model(TM), a state-of-the-art brand valuation methodology, the Dallas Cowboys, the Washington Redskins, the New York Yankees and the New York Knicks topped the list of 40 teams in 10 different ...