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Article: Burger King Corporation Names DraftWorldwide as Promotion Agency of Record for US & International Business.
- Article from:
- Business Wire
- Article date:
- January 31, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editor
MIAMI--(BUSINESS WIRE)--Jan. 31, 2001
Burger King Corporation today announced that it has named Chicago-based DraftWorldwide as its promotional agency of record to handle all promotional and merchandising activity for BURGER KING(R) on a worldwide basis. Consumers will begin seeing DraftWorldwide's work in March, coinciding with new on-air creative. Burger King Corporation also confirmed that Equity and Alcone Marketing Group will retain Premium Manufacturing Agency of Record status for both the U.S. and international business.
Emerging from a separate review process, DraftWorldwide has also been named to handle the strategic ...