Article: Silva's business acumen helps San Diego rock. (rock concert promoter)

Silva's business acumen helps San Diego rock He wanted to be a lawyer, but mentor helped man behind Bill Silva Presents settle on concert promotion

He doesn't read music or play an instrument. But he brings the latest sounds to millions of fans each year in Southern California and Arizona.

Bill Silva, the man behind Bill Silva Presents, plays a behind-the-scenes roll of deal maker. He's the music world's version of an investment banker or real estate agent.

This year Silva estimates his San Diego promotions collectively will gross $4 million. He plans to produce 110 shows next year.

Silva may look the part of concert promoter, but ...

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