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Article: Carlsbad company unveils its line of scary skatewear. (STE Marketing and Design Asylum of San Diego)
- Article from:
- San Diego Business Journal
- Article date:
- January 23, 1989
- Author:
CopyrightCOPYRIGHT 1989 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Carlsbad company unveils its line of scary skatewear
A Carlsbad-based marketing company hopes to scare up customers around the country with a new line of sportswear designed for skateboard enthusiasts: Voodoo Street Wear.
STE Marketing and its joint-venture partner, Design Asylum of San Diego, are betting on the morbid designs that seem to appeal to kids when they buy T-shirts, tank tops, hats and walking shorts, said STE President Tom Martinez.
"Scary graphics happen to be hitting the young adult and youth market very strongly," he said.
STE's designs will incorporate images of skull and shrunken heads that "jump out at you," and will ...