Article: Camella Ehlke, 31: Founder, Triple 5 Soul; 40 Under 40.(women's clothing designer)(Brief Article)(Statistical Data Included)

Camella ehlke was always a downtown girl who loved listening to music and making her own clothes.

She still is. But now her passion for stylish hip-hop gear has developed into a $38 million clothing and accessories brand.

The name of her label, Triple 5 Soul, was inspired by the party phone lines advertised on the Lower East Side when Ms. Ehlke set up her storefront space on Ludlow Street 12 years ago. She established a party of her own, playing host to artists and hip-hop musicians and making clothes on her sewing machine.

The mixing of her two interests paid off. Her ties to the hip-hop world helped launch Ms. Ehlke's career: A Triple 5 hat ...

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