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Article: Kraft Foods International Strengthens Coffee Businesses in Central & Eastern Europe - Signs Agreements in Bulgaria, Romania.
- Article from:
- Business Wire
- Article date:
- February 6, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
RYE BROOK, N.Y.--(BUSINESS WIRE)--Feb. 6, 2001
Kraft Foods International announced two separate agreements that will build its coffee businesses in Bulgaria and Romania.
Kraft Foods Bulgaria agreed to acquire the producer and marketer of Nova Brasilia branded coffee, the leading roast and ground brand in Bulgaria. This acquisition will give Kraft Foods Bulgaria the leadership position in the country's coffee market.
Separately, Kraft Foods International has agreed to purchase all coffee brands of the company Supreme Imex Romania, commonly known as Nova Brasilia (and no relation to the similarly-named Bulgarian brand). ...