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Article: Target Malaysia: Top Prospects for Export Success.
- Article from:
- AgExporter
- Article date:
- December 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 U.S. Department of Agriculture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Early Indian explorers called Malaysia Savarnadvipa--the Land of Gold. Modern traders from the United States will find this golden land is awakening from a slumber that followed the 1998 Asian financial flu. The economy's awake now, though; for 2000, its economic growth is projected at between 5 to 6 percent.
Here are some tips on hot markets and consumer trends that U.S. agricultural exporters can apply to do well in Malaysia.
Ladies Who Lunch
As more women executives ascend the corporate ladder in Malaysia, they choose to entertain guests at restaurants, rather than at home.
Women in middle-income and upper income groups enjoy "ladies ...