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Article: An overload OF CONSUMER CHOICES.(Brand choice in the grocery industry)(Brief Article)
- Article from:
- Grocer
- Article date:
- January 20, 2001
- Author:
CopyrightCOPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Adaption will be the key to meeting the needs of the everchanging shopper, according to The Henley Centre
Despite the potentially devastating allegations of profiteering, the Rip-off Britain campaign and mixed fortunes for grocers on the stockmarket, today's grocery shoppers are still coming to terms with just how far grocery retailing has moved on in this country over the last few years. Satisfaction with retail brands remains high despite the market turmoil, and consumer enthusiasm for grocery brand extension and enhancement amounts to a vote of confidence overall. At the heart of the changes has been a proliferation of choice -- choice of supermarket brand to ...