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Article: Mike Myers, Jeffrey Katzenberg and Todd McFarlane Kick Off Toy Fair With An Unveiling of the Hottest Toys From DreamWorks' Soon-to-Be Released Film 'Shrek'.
- Article from:
- PR Newswire
- Article date:
- February 13, 2001
CopyrightCOPYRIGHT 2001 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DreamWorks SKG Offers a First Glimpse of the Film's Toys and Collectibles From
McFarlane Toys at Loews 19th Street Theater in New York
NEW YORK, Feb. 12 /PRNewswire/ --
The first look at the McFarlane toy line based on DreamWorks upcoming animated film "Shrek," was revealed today at an event at the Loews 19th Street Theater in New York City as Mike Myers, Jeffrey Katzenberg and Todd McFarlane discussed the film and the process by which the toys were created. Brad Globe, head of DreamWorks Consumer Products, was also on hand to discuss the overall "Shrek" merchandising campaign, as well as the film's promotional campaign, which marks the ...