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Article: MARKETPLACE.
- Article from:
- Plastics News
- Article date:
- February 12, 2001
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jay Visual Packaging uses stretchable ink
A special stretchable ink allows Jay Visual Packaging Inc. to print roll stock before it gets thermoformed.
The company in Lyons, Wis., has used the technology to make packages for Oral-B toothbrushes and a Reader's Digest promotion.
Putting a label on the sculpted surface of the small toothbrush package would have been difficult, since it has very little flat space.
For the Reader's Digest project, opaque high-impact polystyrene was preprinted on roll stock before it was formed into a clamshell.
The magazine used the package to hold keys as part of direct-mail sweepstakes.
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