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Article: Saturn bails out of Japan.(Brief Article)
- Article from:
- Automotive News
- Article date:
- February 12, 2001
- Author:
CopyrightCOPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TOKYO - General Motors will pull the plug on its Saturn brand in Japan by the end of this year, focusing on Chevrolet models in an effort to boost its presence in that country. The move marks the second high-profile retreat by GM from its attempt to sell American-made cars in Japan. Last year Toyota Motor Corp. stopped selling GM-built Cavaliers, rebadged as Toyotas, after five years of sales that fell far short of projections. Limited lineup Saturn sales also have struggled. The brand was launched there in 1997 with heavy advertising - but just as the Japanese economy was sliding back into recession. Saturn sales peaked at 1,375 in 1998, and the 2000 total was 1,002. ...
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