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Article: One-to-One IMPACT of VARIABLE-DATA Presses.(digital presses allow customized printing)
- Article from:
- Graphic Arts Monthly
- Article date:
- January 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the general category of digital imaging systems, color or black-and-white, some spots are hot but some still are not.
Vast amounts of data are being collected every day-about your purchasing habits, interests, travels, finances, even your family unit What's being done with that data? Collected and organized, much of that information is being used to sell and market even more services and products directly to you through direct-mail pieces, catalogs, flyers, magazines, financial statements, and other means.
It makes sense that one method of printing those personalized messages involves variable-data digital presses, i.e. imaging equipment that runs ...