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Article: USA's Electronic Commerce Solutions and PGA Tour Partner in Final Phase of Comprehensive Telecast, Commerce and Marketing Initiative.
- Article from:
- Business Wire
- Article date:
- February 14, 2001
CopyrightCOPYRIGHT 2001 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors
NEW YORK and PONTE VEDRA BEACH, Fla.--(BUSINESS WIRE)-- Feb. 14, 2001
PGA TOUR Shop To Be Relaunched Spring,'01 As The
Premiere Internet Golf Shopping Destination
PGA TOUR, Inc., today named USA Networks, Inc. (Nasdaq:USAI) Electronic Commerce Solutions (ECS) the exclusive operator of PGA TOUR's official online store, PGA TOUR Shop. This completes the final phase of a partnership that includes telecast rights on USA Network, eCommerce and database marketing. With today's announcement, ECS will also develop online and offline targeted database marketing programs for the TOUR that will further strengthen the PGA TOUR ...