Article: Wisconsin Milk Marketing Exec Promotes Cheese Industry.

By Deborah Kades, The Wisconsin State Journal Knight Ridder/Tribune Business News

Feb. 15--Got cheese?

James Robson, the new chief operating executive of the Wisconsin Milk Marketing Board, hopes so.

Stepping into the $26.5 million organization, Robson faces a number of challenges, ranging from low milk prices to the shrinking numbers of farms and processors in the state.

An experienced marketing executive, Robson, 57, has worked in just about every region of the country in cities that include Houston and Dallas in his native Texas; Seattle; Mempis, Tenn.; Charlotte, N.C.; Atlanta; Birmingham, Ala.; and Washington, D.C.

His ...

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