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Article: Padres Promotions Put Entrepreneur in Driver's Seat.
- Article from:
- San Diego Business Journal
- Article date:
- January 22, 2001
- Author:
CopyrightCOPYRIGHT 2001 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Winning Campaigns Lead to More Success at Agency
Ten years ago Ron Seaver was paid by the Padres to drive people into Qualcomm Stadium, which then was known as San Diego Jack Murphy Stadium.
"As the director of promotions, my job was to put folks in seats and keep them entertained," Seaver said. For eight seasons, he did this successfully along with creating many award-winning marketing programs that satisfied his sponsors and brought added value to the audience.
"Make everyone a winner," said Seaver, now president of his own agency, Seaver Marketing Group, in La Mesa. "That's always been our approach to sports promotions. Why have one lucky ...