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Article: BACK TO BASICS.(preventing errors in international data entry)
- Article from:
- Target Marketing
- Article date:
- February 1, 2001
- Author:
CopyrightCOPYRIGHT 2001 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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10 KEY STEPS FOR MAINTAINING INTERNATIONAL DATA INTEGRITY
WHAT HAPPENS to data at the entry point is critical. The way data is handled here has an impact on every later interaction with the customer or prospect.
In "Deciphering Global Code" (Target Marketing, November 2000), Sheila Donovan of Global DM Solutions explored ways to optimize data capture by "internationalizing" your Web site. Once an international format is in place, visitors enter their own data. They decide how to make abbreviations and how to fit their addresses into your structure.
For those of us working outside the Web environment, this sounds like heaven! The organizations ...